Strategic Storytelling: Ideas to Help Principals Plan for a Great Next Year

January 9, 2024

Dr. Ben Klompus

Hosts a 20 minute District Administration "EdTalk"

The middle of the school year is the ideal time to create next year’s strategic plan.

The key to success is seeing the planning process as not just a “to-do” but as an opportunity to tell a story—about where your school has been and where it’s going, with a clear path to helping students achieve extraordinary outcomes. This is even more true when you are supporting multiple principals in this process.

In this 20-minute EdTalk webinar hosted by the news outlet District Administration, experienced leadership coach Dr. Ben Klompus explores how to use strategic storytelling in your annual planning process. Using examples drawn from his work with real school systems, Dr. Klompus covers how to:

  • Gather the right data and feedback from your school community
  • Find your focus, and use it to energize your team
  • Incorporate stakeholder input to craft a compelling school story
  • Turn that plan into real action
  • And, how district leaders can support principals in the strategic planning process

Want to get started on your strategic plan, or are you helping principals write theirs? Get Strategic Storytellling: An Annual School Leader's Guide to Strategic Planning

Relay Professional Education

Relay Graduate School of Education offers practice-based, equity-centered professional learning that helps teachers and leaders meet the challenges they face today. We partner with schools, systems (independent, district, and charter), peer organizations, and states to help bring their vision for their learning community to life. Our goal is to see measurable improvements in participants’ effectiveness, satisfaction, and tenure in their schools, and a positive impact on all students’ academic growth and school experience.
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Taking it Back to Your School



Dr. Ben Klompus has more than 25 years of experience serving students at the classroom, school, and system-level. As the founding Dean of Relay’s National Principal Supervisor’s Academy, Dr. Klompus has supported hundreds of system-level leaders as they develop the instructional, school culture, and leadership skills of the principals they serve. He is experienced in both one-on-one coaching as well as working with district leadership to create whole-community plans for student success. As the Vice President of Impact and Innovation, he focuses on identifying “what works” in schools today, and sharing that information with others. Dr. Klompus holds his Ed.L.D. and Ed.M. from Harvard Graduate School of Education, and a B.S. in Philosophy from The Colorado College.


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